Do's and Don'ts of creating UGC Content for TikTok
- Need to use TikTok brand fonts when adding text overlays
- Must include CTA
- Must film in required ratio aspects
- Must follow TikTok content guidelines
- Do not include music
- Avoid copyrighted contents or third-party logos (Ex.: No logos on a shirt, no emojis, no billboards, no celebrity mentions, etc.)
- Avoid profanity and violence
- Avoid dangerous objects and behaviors
- Avoid political or religious or other sensitive topics
- Avoid featuring children / minors
- Avoid any revealing clothing or nudity
- Avoid bedroom / bathroom scenes
Here are the most commonly asked questions about UGC.
UGC, also known as User-Generated Content, is original content related to a product or service that is created by individuals and not by the brand itself. A UGC campaign leverages said user-generated content to promote a brand or product.
No, posting is not allowed, unless otherwise stated.
The brand will utilize your User-Generated Content across various social media platforms to enhance brand visibility and encourage downloads.
The video will be utilized globally by the brand as paid advertising material on digital platforms including, but not limited to, Google, Facebook, Snapchat, Instagram, Twitter, and YouTube for up to one (1) year.
The brand (also referred to as the client) is TikTok, the world's leading destination for short-form mobile videos. The main objective of this campaign is to promote TikTok in a unique and engaging way, encouraging more users to download the app.